2020 has been quite the year. While we’re excited to talk about its effects on what we do at HeySummit, it's obviously in the wider context of such a devastating pandemic that has killed more than 1.5 million people, left millions more out of a job, and left even millions of more children without the educational norms that matter most for development.

In the face of such a shock and trauma to our collective systems, as a founder, I always try to look to the innovators, the entrepreneurs, and the parents who manage to figure things out and prosper in spite of such obstacles.

The entrepreneurs who use HeySummit are this kind of innovator. This year we've seen event organizers from all walks of life, backgrounds, and circumstances use HeySummit to pivot, build and prosper using our platform, and we couldn't be more proud to be part of that journey.

This has been a pretty big year for us. In February, we were a team of 5 building a bootstrapped startup that was growing pretty well. We had a passionate user-base and loved our work. Fast forward to today - we're a team of 35, based on every continent, serving a diverse customer base and making a meaningful impact.

Throughout that time, we've scaled the product, our processes, and expertise and all the while supporting an enormous increase in usage while barely skipping a beat.

As a company, our purpose is to make it accessible for anyone to share their expertise, grow their influence, and build community through impactful online experiences for creators and entrepreneurs.

We want to do this through our core values of authenticity, amplifying voices, community matters, sustainable impact, progress over perfection, and learning is power.

As a team, we work with authenticity, empathy, and respect.

I'm proud of the team we've built and the entrepreneurs we've served, and I look forward to making an even bigger impact in 2021.

Here are some numbers for our year that we feel are particularly impactful.

Revenue

Our customers made $6.25m through ticket sales through our platform. That doesn't include revenue from sponsorships or sales of services, nor does it include anyone using an external payment processor or who imported attendees.

Graphic showing $6.25m through ticket sales through our platform

This works out to $5,709 per paid summit and an average of $11,695 per event organizer running a paid summit.

The breakdown of revenue per event organizer is as follows:

$0-1k: 39.19%
$1k-5k: 27.61%
$5k-20k: 18.92%
$20k-50k: 9.27%
$50k+: 5.02%

graphic showing the breakdown of revenue per event organizer as outlined previously in the article

The average ticket price was $125

An additional $101,352 worth of payments taken externally were imported into the platform.

For the total number of attendees served, it was more than 2.12m this year. The average number of attendees per event was 1,916.

graphic showing the breakdown of the average number of attendees event organizer as outlined previously in the article

What makes an event?

Each event had, on average, 26 speakers and 18 talks, and 1,916 attendees.

Graphic showing 18 talks per event and 26 speakers per event on average

7.03% of events were hosted in a language other than English, and 12.53% were processed in a currency other than USD.

87.2% of events were still available after the end of the event.

Oh, and people participated in 106,445 hours of content through the year. That’s the same as 4,435 days or 12.14 years of content.

It's been an incredible year in many senses of the word. We're learning along with our customers how to navigate in this new world and how best to support each other going forward. Regardless of COVID-19, the creator economy has hit new heights every year, and we couldn't be more excited about what 2021 holds.

If you're interested in finding out more about running anything from weekly talk-series to sales-summits to online conferences and love the idea of mixing and matching platforms from Zoom to Remo to Vimeo Live, sign up for a free trial for HeySummit and join our community.

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