HeySummit

Understanding Custom Branding

The term ‘Custom Branding’ refers to the process of visually and conceptually personifying an event to reflect a specific brand's identity. This involves the systematic use of logos, colours, typography, and other design elements consistently across all event collateral and touchpoints to create a unique, memorable event experience.

Benefits of Custom Branding

Custom branding can significantly enhance an event’s appeal by creating a cohesive brand narrative. It helps attendees resonate with the brand's values and mission, creating a powerful emotional connection. Additionally, it aids in differentiating the event from competitors, providing a unique identity and making it instantly recognisable.

Problems and Solutions

One of the common struggles with custom branding is maintaining consistency, especially when an event scales over time and locations. The key is to establish robust brand guidelines that every team member adheres to.

Industry Relevance

In the event industry, custom branding isn’t limited to physical assets. Digital platforms and virtual events also require adherence to these guidelines. From emails to websites and participant interactions, custom branding's impact is unmatched.

Best Practices

Develop a comprehensive style guide including logo usage, typography, colour schemes and other graphic elements.
Ensure that all event communication materials strictly adhere to the brand identity.
Utilize multiple platforms (physical, digital, virtual) keeping the branding consistent.
Train your staff to understand the brand philosophy for quality brand representation.

Key Takeaways

Custom branding is all about creating a unique brand narrative through consistent use of design elements.
Establishing strong brand guidelines ensures consistency across all event collateral.
Custom branding is vital even for virtual events and extends to all participant interactions.