What is Event Evaluation?
Event evaluation is a comprehensive post-event process that answers the question 'was the event successful?' by systematically gauging its effectiveness, identifying its strengths and weaknesses, and revealing opportunities for improvement. The evaluation involves gathering and analyzing data from various sources, including participants, sponsors, staff, and other stakeholders. With the rise of
online conference platform solutions, incorporating digital analytics into your evaluation has become more accessible.
Benefits of Event Evaluation
Overall, event evaluations provide data that can improve future events and assist in strategic planning. They ascertain the ROI of an event and can justify event expenses. They also provide insights into the audience's preferences, attitudes, and behaviors, leading to enhanced event experiences. Using a
hybrid event platform can further enhance data collection by merging both virtual and in-person metrics.
Common Problems & Solutions
While event evaluation is essential, it does come with certain challenges. Some common issues include low response rates to surveys and trouble quantifying qualitative data. These issues can be mitigated by incentivising survey completion and using sophisticated analytical tools. Moreover, leveraging
ondemand video content can offer additional insights into viewer engagement and content popularity.