Event onboarding is an integral part of the event planning process. It ensures attendees understand what to expect, enhancing their experience while bringing clarity to the organizers' duties.
Event onboarding is the process of introducing attendees to a planned event and setting their expectations right from registration to event closeout. It is a critical process in event management as it directly influences attendees' experience, participation level, and the overall success of the event.
Well-structured onboarding helps to build anticipation among attendees, reduces chances of confusion during the event, and increases the event's overall value perception. Further, it aids retention for subsequent events by improving attendees' overall experience.
Common issues faced during onboarding include poor communication, lack of clarity on event agenda, and setting unrealistic expectations, leading to attendee dissatisfaction and potential withdrawal.
Pre-emptive measures such as clear and timely communication, proper orientation, taking feedback, and setting accurate expectations can solve these issues.
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