Microsites

What Are Microsites?

Microsites are highly focused subsets of a main website, dedicated to a specific objective or topic. Within the event industry, microsites serve as specific pages dedicated to an individual event, leaving out any distractions or unnecessary site elements that don't contribute to the goal of the event. An event microsite can effectively inform prospective attendees about the event details, boost attendee registration, and provide a platform for attendees or participants to engage with the event and each other.

Rewards of Using Microsites

Microsites can be a powerful tool in the event industry. They can effectively improve user experience by focusing solely on vital event information without clutter from unrelated content. The targeted nature of microsites often results in higher conversion rates compared to general websites. Furthermore, microsites provide an opportunity to experiment with design, layout, and branding unique to the event, fostering creativity and innovation in event promotion.

Common Problems and Solutions

Despite their advantages, microsites can have issues. For instance, they might not rank well on search engines due to their limited content. A solution to this problem is implementing solid SEO strategies aimed at microsites. Also, maintaining brand consistency can be a challenge. To address this, it's important to ensure that the microsites' branding touches base with the overarching brand identity without entirely mirroring it.

Integrating Event Platforms

Utilizing a virtual summit platform can further amplify the capabilities of a microsite. By integrating with such platforms, event organizers can seamlessly manage registrations, host live streams, and provide attendees with ondemand video content post-event. This not only enriches the attendee experience but also extends the reach and lifespan of the event beyond its live dates.