A webcast is a method of broadcasting events live over the internet that uses streaming media technology. Incorporating both audio and visual content, it provides an interactive platform for presenters and participants alike.


A webcast, as used in the event industry, is a live broadcasting method which uses the internet to distribute video and audio content. Unlike a webinar which might require participant interaction, webcasts are typically one-way and hence, many-to-one in nature. This aspect of webcasts makes them ideal for larger audiences like product launches, company announcements, and educational sessions.

Benefits of Webcasting

Webcasts can reach a global audience without geographical barriers, thus expanding audience reach. They allow for recorded content, enabling viewing flexibility for participants in differing time zones. Webcasts also cater to diverse learning styles by integrating visual and auditory content.

Common Problems with Webcasts

Webcasts might pose issues like a lack of interactivity, which can make the event less engaging. There can be technical issues like video lag or audio drops due to unstable internet connections on either end. Additionally, the lack of face-to-face interaction might lessen the networking opportunities.


In order to mitigate these challenges, event organizers can incorporate Q&A sessions or live polls to increase engagement. Reliable platforms and robust internet connections can ensure smooth streaming. Additionally, providing a platform for networking can enhance the overall experience for participants.

Best Practices

  • Plan content that captivates your audience from the beginning.
  • Ensure a stable internet connection and use a reliant platform to prevent technical glitches.
  • Incorporate interaction opportunities such as live polls or Q&A sessions.
  • Make use of post-event analysis to understand audience behavior and feedback.

Key Takeaways

  • Webcasts are a valuable tool for reaching a global audience without geographic restrictions.
  • Despite being mostly one-way communications, webcasts can still promote audience interaction via Q&A sessions or polls.
  • Reliable technology and robust internet are crucial for a smooth webcast experience.

Frequently Asked Questions

Ready to Take the Stage with HeySummit?

Try for free. No credit card required.

Ready to Take the Stage with HeySummit?