Edward Upton header
Edward Upton

Edward Upton

CEO, Littledata

Conference keynote speaker and evangelist for all things data and ecommerce

Available For

Virtual Events
In-Person Events


The person has expertise delivering talks on the following subjects.

Google Analytics
Marketing Attribution
Customer Lifetime Value


Edward founded Littledata to make it ridiculously easy to connect sales, marketing and customer data. Top DTC brands around the world trust Littledata’s smart connections for accurate ecommerce analytics. Since launching our first Shopify app in 2017, we have empowered thousands of data-driven brands to make better decisions to accelerate growth.

Starting with a degree in Psychology and Philosophy from Magdalen College, Oxford and working for Accenture, the UK Government Digital Service and others he's always been fascinated by how technology can improve how we think and live.

Edward lives in Berkshire and works in London, and when not at a laptop can be found cycling, walking, skiing, or shooting.

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