Neal Schaffer
President, PDCA Social
Global marketing speaker, consultant, author and educator. Written 4 books on social media (newest book on the topic of influencer marketing, "The Age of Influence." published in March, 2020), spoken at hundreds of events on 4 continents since 2009, and teach executives digital and social media marketing at Rutgers University and the Irish Management Institute.
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Bio
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. President of the digital marketing agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), the definitive data-driven playbook for influencer marketing that marketers have been waiting for. Neal resides in Irvine, California but also frequently travels to Japan. Check out his Maximize Your Social Influence podcast for weekly inspiration.
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