Nir Eyal

Nir Eyal is formerly a Lecturer in Marketing at Stanford's Graduate School of Business and also taught at the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught companies how to design more engaging products. His second bestseller, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award, was named one of the Best Business and Leadership Books of the Year, according to Amazon and one of the Best Personal Development Books of the Year by Audible. Nir blogs at NirAndFar.com