Tylerq Lessard
Vidyard, Vidyard
Author, speaker, and all-around enthusiast for how to use Video content and interactive media in modern B2B marketing and sales to earn attention and accelerate the buyer's journey. Expertise includes video content strategy for digital marketing, demand gen, social media and content marketing; how to evolve content and thought leadership programs from 'blah blogs' to 'memorable media'; how to use video to modernize sales prospecting; and how to create stand-out demand generation and account-based marketing (ABM) camapigns.
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Bio
As VP Marketing at Vidyard, Tyler spends most of his time researching and tracking how B2B companies and small businesses are using video content to earn the attention and engagement of prospective buyers. He's the author of the annual State of Video in Business Report, host of the Creating Connections and Video in Focus podcasts, and host of the annual Video in Business Awards.
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