Online Community

An online community is basically a group of people who share a common interest and engage with each other over the internet. In the case of the event industry, online communities can be incredibly powerful, acting as a platform for discussions, networking, and engagement before, during, and after an event.

Benefits

They can help build anticipation for an event, facilitate networking, and keep a conversation going long after the physical event has ended. Online communities can also provide valuable feedback, act as a virtual focus group, and present opportunities for co-creation and member-driven content.

Common problems

Managing an online community can be challenging. Ensuring meaningful interactions, maintaining a respectful atmosphere, and managing conflicts are all part of the role of a community manager. Also, growing the community while keeping it engaged is not an easy task.

Solutions

Engaging content, clear rules of behaviour, and proactive community managers can alleviate many of these problems. Tools like a dedicated online platform, regular engagement initiatives, and a well-versed community management team are crucial.

• Establish clear rules of behaviour and consistently enforce them
• Encourage active participation and delegate responsibilities wherever possible
• Regularly post engaging content and encourage members to do the same
• Quickly and tactfully address any conflicts
• Use analytics to observe patterns and adjust strategies accordingly

• Online communities can extend the life of an event, creating a space for ongoing engagement
• Well managed communities can provide valuable insights and co-creation opportunities
• Clear rules, engaging content, and active community management are keys to a successful online community