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Single Sign-On (SSO) is a key feature in event management platforms that allows users to sign in once and gain access to multiple systems without needing to re-enter credentials.
In today's complex digital world, event organisers and attendees need to manage different accounts for various platforms. Managing multiple sets of usernames and passwords can be challenging and time-consuming. Fortunately, Single Sign-On (SSO) solutions exist to simplify this process. SSO is an authentication procedure in user identity management that enables a user to enter one set of login credentials (such as a name and password) to access multiple applications.
SSO offers several benefits. For event participants, it simplifies the login process and reduces password fatigue from having to remember numerous passwords. For event organisers, it streamlines the user management process, improves security, and optimises the user experience, which can promote higher levels of engagement.
While SSO offers many advantages, there can be challenges like vulnerability to attacks and issues if the SSO server goes down. To counter these, it is essential to choose a robust and reliable SSO solution, implement strong security protocols, and consistently monitor and update the system.
In the event industry, SSO becomes especially valuable as the number of digital tools used for various tasks grows, including registration, ticket sales, and communication. Implementing SSO can improve the overall user experience, making it easier for attendees to access all parts of the event platform without needing to log in multiple times.
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