Announcing the HeySummit Speaker Network

We're excited to announce the launch of the HeySummit Speaker Network. A new way to discover, connect, and engage with leading speakers.

Lead Capture

Lead Capture

Effectively capturing leads at events can be a game-changer for businesses. This guide provides an insightful overview, best practices, and actionable takeaways for successful lead capture in the event industry.

Lead Capture-blur
Lead Capture

What is Lead Capture?

Lead capture, in the context of events, is the process of gathering information about attendees for the purpose of potential future promotion or sales. The leads - potential customers - engage with your event in some way, like providing their email addresses or filling out a form, allowing you to create a database for followups.

Benefits of Lead Capture

Lead capture is advantageous as it enables businesses to: create a targeted audience pool, engage these potential customers in a more personalized manner, monitor the effectiveness of their events, and enhance their marketing strategies based on real data.

Common Problems

While lead capturing offers substantial advantages, it often comes with challenges such as data quality issues, low conversion rates, the need for prompt follow-ups, and maintaining engagement post-event.


Effective solutions include ensuring data integrity, using engaging content to increase conversions, setting prompt follow-up mechanisms, and maintaining post-event connections through relevant content updates.

Best Practices

  • Use engaging marketing materials to attract potential leads
  • Ensure data integrity by validating leads at the source
  • Implement quick follow-up mechanisms to sustain the interest of your leads
  • Maintain engagement post-event through newsletters, updates or offers
  • Make your lead capture form simple yet effective in capturing useful data
  • Measure the success of your lead capture efforts and make necessary adjustments

Key Takeaways

  • Lead capture is an effective way to gather potential customer data at events
  • Quality of data, conversion rates, timely follow-ups, and sustained engagement are key concerns
  • Prompt follow-ups and engaging content aid in higher conversion rates
  • Continual improvement in strategy can lead to more successful lead capture

Frequently Asked Questions

Related Blog Posts

Learn more about this term and how it can help you grow your business.

Ultimate Event Lead Generation Guide: How to Use Events to Get Leads
Ultimate Event Lead Generation Guide: How to Use Events to Get Leads
Read more
A to Zs of HeySummit
A to Zs of HeySummit
Read more

Ready to Take the Stage with HeySummit?

Try for free. No credit card required.

Ready to Take the Stage with HeySummit?